Pragmatic Play Continues Its Expansion in Latin America

Pragmatic Play has had a fantastic start in 2024. Apart from releasing several new online casino products, the company has doubled down on its expansion in Latin America by signing partnerships with several operators. 

The Partnerships With Online Operators, Explained 

In mid-January, Pragmatic Play announced that it will be partnering up with Betcris. Thanks to that, all registered Latin players at Betcris will be able to benefit across three verticals – slots, live casino and virtual sports.

The vice president of Latin American operations at ARRISE (the company that powers Pragmatic), Victor Arias, stated that the number of deals means nothing compared to the quality of the operators with whom the deals are being signed. He continued by praising Betcris as one of the best platforms where Pragmatic’s games can be showcased and that the provider couldn’t be happier with the development. 

Betcris’ casino manager, Mauricio Delgado, noted that Pragmatic Play’s games are a massive asset for one of Betcris, one of the greatest operators in LatAm. He added that he’s “anticipating a positive reaction” from the registered players and that these games will most likely leave a positive impression. 

Approximately two weeks later, Pragmatic Play penned a deal with TriunfoBet in the same region. Just like Betcris, TriunfoBet will benefit from various slots, live games and virtual sports games. 

Luis Lizarazo, the CEO of TriunfoBet, commented on the partnership. He said that TriunfoBet’s goal is to provide players “with an exceptional experience” on the platform and that’s exactly what Pragmatic brings to the table. He noted that he has no doubts that the provider’s games will have a positive impact because of the “success they have garnered worldwide.” 

Finally, Pragmatic increased its influence in the Argentinian market by signing a deal with City Center Online. Samanta Zio, the online gaming manager of City Center Online, hailed the partnership as a “momentous win for City Center Online” and noted the company is delighted to showcase Pragmatic’s products to its players.

Pragmatic Play Has Also Released Quite A Few Games 

Not only is Pragmatic focusing on expanding in the LatAm market, but the provider is also keen on diversifying its portfolio. In the first two months of 2024, it managed to release several new games, all of which have been met with positive critics by players. 

One of the biggest releases in January was Privé Lounge Baccarat, followed by The Big Dawgs, Blade & Fangs and Loki’s Riches. In February, Pragmatic enhanced the Big Bass series with Big Bass Floats My Boat. 

Irina Cornides, the COO of Pragmatic Play, said that Big Bass Floats My Boat is one of the most exciting additions to the franchise. She explained some of the bonus features and noted the slot features increasing multipliers during bonus rounds and transformed octopuses will help with “award instant cash prizes.” Players can win up to 20 free spins if they land five Scatters on the reels and a respin if only two Scatters drop. 

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