With the conclusion of ICE London 2024, we can now talk about the new projects that the iGaming companies presented at this event. Some of the biggest software providers in the world were present this year, including the well-known gaming developer BGaming.
This game provider had been waiting for this event for a while now, as it had plenty of things to present. One of them was the company’s partnership with artist Mr. Cenz, a city’s veteran graffitist. This was BGaming’s first collaboration of the year, which may indicate many more that would follow.
What’s the Collaboration About?
The award-winning gaming studio announced their teaming up with British muralist Mr. Cenz. He is a well-known artist who provided his services for BGaming in the past.
Players can find his work in the provider’s top game heroes such as Penny Pelican, Elvis Frog, Aztec Magic, and Book of Cats. Now, Mr. Cenz is ready to collaborate with BGaming once again on yet another online slot for the fifth time.
Mr. Cenz is offering a new take on the game characters, just like any other artistic alliance. This time, this graffiti artist is going back to his roots hand-drawing designs and applying them onto wooden panels with spray paints. He’ll do all of them in his studio, where he takes the images to blend with the stand.
Apart from the large-scale displays, his creations will also appear on limited-edition merchandise. They will also showcase some other gifts for the provider’s partners.
“When Art Meets Gaming” is the initiative that is now in its 2nd year after a successful appearance at multiple events. Among them are ICE London, SBC Summit Barcelona, iGB Live Amsterdam, and SiGMA World Malta in 2023.
At ICE London 2024, BGaming also demonstrated its newest release Aztec Clusters. The software provider developed this latest title with the help of streaming data insights of Casinolytics.
This team is offering the studio engaging activities to celebrate the new slot. It also comes together with other demonstrations and interactive activities of its filled roadmap.
The quickly expanding attendance at ICE London 2024 comes after a highly successful year by BGaming. It boosted 95% in global gaming revenue (GGR) as well as multiple awards and appearances in 10 new markets.
Statements by BGaming’s CEO and the Grafitti Artist
Marina Ostrovtsova, CEO of BGaming, said that the company is returning to ICE London in 2024 as a bigger and better studio. She then added that their growth in 2023 brought excitement to BGaming.
For their collaboration with Mr Cenz, she stated that they are building a creative experience for their players. And for her, nothing demonstrates that better than their popular local artist collaboration.
Mr Cenz said that it was a pleasure for him to work on this new project. He noted that it was a big challenge for him to interpret the characters in his own style. Then he added that he is used to painting in a more photorealistic way, but he did enjoy going back to his graffiti roots.
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